The ultimate guide to higher product ranking on Amazon
What is Amazon SEO?
Optimized Amazon product listings means better ranking, and more sales. If you want to make more sales on Amazon - in the US and UK market you need to follow Amazon SEO and ecommerce product listing best practicies.
Develop and optimise Amazon product listing and organic search strategy on Amazon to drive product discovery, conversion and improve sales for your existing products and new product launches.
Perform keyword and competition research and prioritisation of titles and categories.
Use Sonar for keyword research. It is a free keyword research tool designed explicitly for Amazon. Sonar contains a database of millions of real Amazon search queries. Type in anything to find a list of matching keywords, then download and use them for your Amazon SEO.
Amazon product listing optimization step-by-step
Create user-friendly, keyword optimised product listings with:
- meta titles,
- bullet points,
- meta description,
- images.
As a results optimizing your product copy and images improves the click-through-rate (CTR) in search results and the conversion rate (CR) on the product page. Both CTR and CR boost sales and, therefore, improve your ranking on Amazon platform.
What is a good CTR on Amazon?
According to Sellerapp anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However a well refined and targeted campaign on Amazon marketplace can achieve 2-3% CTR or above.
As Amazon continually changes its algorithm it is good if you understand Amazon Search algorithm.
Monitor and analyse ASIN ( Amazon Standard Identification Numbers ) performance, rankings against relevant search terms, ratings and customer reviews and make changes to enhance rankings and performance to drive sales.
Implement cross-promotion opportunities through A+ pages and beyond.
Boost Amazon SEO with Amazon PPC, as Amazon PPC improves the organic ranking of your product listings.
Enhanced brand content
Enhanced Brand Content is free tool for Sellers. Useful for brand marketing as you can tell your brand’s story and connecting with your buyers - builds brand awareness and loyalty. It differentiates you from the competition and can encourage repeat purchases.
Use external traffic sources
You can use Google ads, Facebook ads, Youtube video ads, email marketing, social media promotion, content, influencer marketing in order to create additional traffic and sales that will also improve your rankings on Amazon.
Conclusion: as you can see you should engage in ongoing optimization to improve your SEO rankings and maximize your success on Amazon. Always keep an eye on your product listings, to make sure it’s up to date, and still performing well. Maintain customer reviews, PPC, prices, external traffic, shipping & FBA, inventory.
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