What is the Most Effective Free or Paid Keyword Research Tool?

keyword research tools

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Most effective keyword research tools 

Doing keyword research and analysis is a necessary part of modern SEO. 

Keyword research is one of the most important things you need to do before writing your website content in order to rank high on the Google search results.

And without the right tools, it’s practically impossible to find the right keywords to rank for. There are different SEO tools available for small businesses and SAAS.

A good keyword tool must be able to give you the following data:

  • Search volume: how many people are searching for this keyword.
  • KD or Keyword Difficulty: if you’re a beginner, target keywords with a KD lesser than 30.
  • CPC or Cost Per Click: average Cost Per Click in Google Ads.
  • PPC or Pay Per Click: this tells you the level of competition in PPC for the keyword in Google Ads.
  • Trend: this shows you the rise and fall of the keyword’s search volume over the past few months.

These are the Top SEO tools that can give you all the data mentioned above. 

#1. Ahrefs: this tool has everything you might ever need i.e it is more than just a keyword tool, it offers many other SEO tools as well. It’s quite expensive too, so go for this if you are really serious about SEO. 

Use Keyword Explorer to search and identify keywords and calculate their traffic potential in Google.

#2. Semrush: similar to the above tool, this has everything such as keyword tool plus many other SEO tools. Semrush is almost equally expensive and should also be considered only if you're serious about SEO. 

Semrush is very useful for searching long-tail keywords with less search volume.

#3. KWFinder by Mangools: simple & super user-friendly keyword tool. Work more efficiently right from the beginning. If you don’t have huge amounts of money to spend on the previous two tools, this is probably the best tool for you. It does not offer as many SEO tools as them but it has everything you need for keyword research and is much cheaper than Ahrefs or Semrush. 

This is a solid keyword research and SEO software for small business owners.

google search console

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#4. Google Keyword Planner: although this is a free tool, it is mostly aimed at advertisers running Google ads. So might not be very effective for blogging. But if you absolutely have nothing to pay, this is the best free option that can somewhat get the job done.

#5. Google Trends: explore what the world is searching. Enter a search term or a topic. Google Trends is a wonderful free tool that can help you understand trending searches on Google. Using this tool you can monitor general growing and decreasing trends.

#6. Google Search Console: Google search console has been designed to easily track the performance of your website. You can use this free tool to improve SEO and optimize pages with high keyword rankings, but low CTR.

Conclusion: There are definitely hundreds of other options for example Spyfu or Serpstat on the internet but these are probably the best and the most worth for your money. 

Always try as much as possible, to go for the paid keyword research tools as the so-called free keyword tools are usually not worth your time and are just crap. 

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