The ultimate guide to higher product ranking on Amazon
What is Amazon SEO?
Optimized Amazon product listings means better ranking, and more sales. If you want to make more sales on Amazon - in the US and UK market you need to follow Amazon SEO and ecommerce product listing best practicies.
Develop and optimise Amazon product listing and organic search strategy on Amazon to drive product discovery, conversion and improve sales for your existing products and new product launches.
Perform keyword and competition research and prioritisation of titles and categories.
Use Sonar for keyword research. It is a free keyword research tool designed explicitly for Amazon. Sonar contains a database of millions of real Amazon search queries. Type in anything to find a list of matching keywords, then download and use them for your Amazon SEO.
Amazon product listing optimization step-by-step
Create user-friendly, keyword optimised product listings with:
- meta titles,
- bullet points,
- meta description,
- images.
As a results optimizing your product copy and images improves the click-through-rate (CTR) in search results and the conversion rate (CR) on the product page. Both CTR and CR boost sales and, therefore, improve your ranking on Amazon platform.
What is a good CTR on Amazon?
According to Sellerapp anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However a well refined and targeted campaign on Amazon marketplace can achieve 2-3% CTR or above.
As Amazon continually changes its algorithm it is good if you understand Amazon Search algorithm.
Monitor and analyse ASIN ( Amazon Standard Identification Numbers ) performance, rankings against relevant search terms, ratings and customer reviews and make changes to enhance rankings and performance to drive sales.
Implement cross-promotion opportunities through A+ pages and beyond.
Boost Amazon SEO with Amazon PPC, as Amazon PPC improves the organic ranking of your product listings.
Enhanced brand content
Enhanced Brand Content is free tool for Sellers. Useful for brand marketing as you can tell your brand’s story and connecting with your buyers - builds brand awareness and loyalty. It differentiates you from the competition and can encourage repeat purchases.
Use external traffic sources
You can use Google ads, Facebook ads, Youtube video ads, email marketing, social media promotion, content, influencer marketing in order to create additional traffic and sales that will also improve your rankings on Amazon.
Conclusion: as you can see you should engage in ongoing optimization to improve your SEO rankings and maximize your success on Amazon. Always keep an eye on your product listings, to make sure it’s up to date, and still performing well. Maintain customer reviews, PPC, prices, external traffic, shipping & FBA, inventory.
I am attracted by the presentation of this article. It is a genuinely a gainful article for us. Keep posting, Thank you.Amazon shipping to Singapore
ReplyDeleteI generally check this kind of article and I found your article which is related to my interest. Genuinely it is good and instructive information. Thankful to you for sharing an article like this.india online shopping shipping to Germany
ReplyDeleteThe information in the post you posted here is useful because it contains some of the best information available. Thanks for sharing it. Keep up the good work international freight forwarders.
ReplyDeleteVery well written article. It was an awesome article to read. Complete rich content and fully informative. I totally Loved it.dropshipping
ReplyDelete의정부출장샵
ReplyDelete동해출장샵
삼척출장샵
속초출장샵
원주출장샵
강릉출장샵
춘천출장샵
태백출장샵
Here we are Providing Best Template Solution at free of Cast For all kind of Business and Examples, YOu just need to Find to your desire Topic and Download the nursing resignation Letters
ReplyDeleteYou can find the best prices on Lazada by comparing different stores. This will help you avoid paying more than necessary for items you need. Laz new deals
ReplyDelete